Apparently this game has been around for a while (year plus) and is a rugby like soccer game. Our LGS has picked up this game and it is selling like hotcakes.
Pros:
The miniatures are metal and the sculpts are beautiful.
They do not look like a thing like a sports teams, I already had a guy buy my Fishermen for his RPG and has no intention to play the game.
You only need a few miniatures to play.
The FULL RULES are free on line. http://steamforged.com/
The mechanics are pretty simple utilizing resource management ala Warmachine focus mechanics and buckets of dice looking for an amount of successes of the dice.
Models are very durable, it is impossible for a model to be "one shotted" as they can in Malifaux, 40k, X-wing, etc..."

Cons: